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Medical Affairs: Business Acumen

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Enhance your medical affairs expertise with our comprehensive online course on business acumen

In today’s rapidly evolving healthcare environment, Medical Affairs (MA) professionals must go beyond traditional scientific knowledge to understand the broader business context of their organisations.

Why enrol?

As the healthcare industry continues to evolve, the ability to integrate business acumen with scientific expertise becomes increasingly valuable. This course will enable you to understand the commercial landscape better, make informed decisions, and communicate the value of therapeutics effectively. Whether you're looking to advance in your current role or prepare for future leadership opportunities, this program offers essential skills to support your career development.

What will you gain?

Commercial Knowledge: Gain insight into the commercial landscape of the healthcare industry, understanding how MA fits into the overall business strategy.
Reputation of Company/Industry: Understand the importance of corporate reputation and how MA activities influence stakeholder perceptions.
Finance and Budgeting Skills: Develop a basic understanding of financial principles, budgeting, and resource allocation to support strategic decision-making.
Data and Digital Technology Integration: Discover how digital tools and data analytics are revolutionising MA activities and boosting productivity.
Role of Therapeutics in Improving Health Outcomes: Explore how therapeutics contribute to healthcare improvements and the value they deliver.
Assessing and Presenting Product Value: Understand methods to evaluate and communicate the value of products effectively to stakeholders.
Health Economic Submissions: Gain knowledge of health technology assessments (HTA) and how MA supports submissions to health authorities.

This program aims to bridge the gap between scientific expertise and business understanding, empowering Medical Affairs professionals to make strategic contributions that align with organisational goals and healthcare needs.

Take the next step in your professional development today.

Stay ahead in the dynamic world of Medical Affairs by enriching your understanding of business principles. Based on Domain 6 of the MAPA Working Group Competency Framework.

Enrol now and elevate your career in healthcare communication.

Modules

Commercial Knowledge: Gain insight into the commercial landscape of the healthcare industry, understanding how MA fits into the overall business strategy.
Reputation of Company/Industry: Understand the importance of corporate reputation and how MA activities influence stakeholder perceptions.
Finance and Budgeting Skills: Develop a basic understanding of financial principles, budgeting, and resource allocation to support strategic decision-making.
Data and Digital Technology Integration: Discover how digital tools and data analytics are revolutionising MA activities and boosting productivity.
Role of Therapeutics in Improving Health Outcomes: Explore how therapeutics contribute to healthcare improvements and the value they deliver.
Assessing and Presenting Product Value: Understand methods to evaluate and communicate the value of products effectively to stakeholders.
Health Economic Submissions: Gain knowledge of health technology assessments (HTA) and how MA supports submissions to health authorities.

Learning outcomes

Upon completing the course, participants will be equipped to:
• Demonstrate a foundational awareness of the commercial functions and financial principles underpinning MA activities.
• Recognise how digital tools and data analytics are integrated into MA to boost efficiency and decision-making.
• Describe how therapeutics deliver value and positively impact health outcomes.
• Explain the basics of health technology assessment (HTA) and how MA contributes to successful HTA submissions.

Course delivery method

Online, on-demand learning. Participants may start at any time and complete the course at their own pace, within the specified course availability period.

Course pre-requisites

This course is targeted to:

Healthcare Professionals, Researchers and Academics transitioning to industry roles.
Pharmaceutical, Medtech, Biotech, including:
• Aspiring Medical Affairs professionals
• Medical Science Liaisons (MSLs)
• Medical Advisors/Managers and related roles
• Pharmaceutical Sales Teams and other industry roles looking to broaden their understanding of Medical Affairs

Additional course information

Participants who engage with at least 75% of the course will be eligible to receive a Certificate of Completion. Engagement with the course includes working through the online learning materials and activities.

At the end of the formal teaching period, participants will be asked to self-declare that they have met this requirement. The declaration will be available to complete via the course page for up to three months after the teaching period ends.

Course completion is confirmed through the self-declaration and supported by learner engagement data where required.

Aligned with the MAPA Working Group - Medical Affairs Competency Framework.

Domain 1: Scientific and Technical Knowledge
Domain 2: Evidence Generation
Domain 3: Compliance and Ethics
Domain 4: Leadership and Professionalism
Domain 5: Communication and Collaboration
Domain 6: Business Knowledge

If you're interested in the other courses, please click here.

For terms and conditions, please view here

Course fees
Standard	$1,700
Alumni/Staff	Please contact [email protected]

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Tutor/s

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Robin England View Profile
George Papadopoulos View Profile
Adjunct Professor Brendan Shaw View Profile
Waman Tamhankar View Profile
Brigid Waite View Profile
Matt Britland View Profile
David Carroll View Profile
Orin Chisholm View Profile
Peter Stephenson FAMI CPM View Profile
Daniel Thurley View Profile

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Robin England A Pharmaceutical Industry leader, with 30 + years’ of unique value adding experience that spans across both Commercial and Medical business units and entails developing Commercial effectiveness strategies, Data analytics and Business intelligence tools, Market Research, Sales Force Segmentation/Targeting and Sales Incentives Programs, Product/Market Forecasting, and Digital/Omnichannel campaigns and over the past 8.5 years Executing Medical Excellence strategies and Capabilities Development across Medical Affairs teams not only in Australia but across the world. Excellence in effective utilisation of “Big Data” within the Pharmaceutical Industry by ensuring that the business asks the right questions and collects and captures key information, to drive a culture of high performance. And expertise and behavioural skills including the drive to develop teams and people to be the best they can be by helping them see their own potential. Read More	True
George Papadopoulos More than 30 years in the pharmaceutical, biotech and medtech industry including clinical research, health economics, reimbursement, pricing and business development working in both operating company level (Australia, Belgium and USA) and at global level based in the USA. Health economic and reimbursement strategic plans and implementation at both global and local operating company level, including from in-licensing to Phase IV trial design. Strategic planning for global pricing & market access, prospective/retrospective health economic research, primary and secondary pricing research, health economic modeling, project management, proposal/protocol writing, and publication development/management. Read More	True
Adjunct Professor Brendan Shaw For over 30 years, Brendan has engaged in how the public and private sectors interact, collaborate and support each other. He has been in and around contentious policy and political debates through all that time. Brendan brings unique skills in using credible argument, strategic thinking and a collaborative approach to build bridges and find new solutions to policy problems. An economist and political scientist by training, he is an experienced executive, advocate, board member and policy expert. Brendan is an adjunct Professor in the Sydney Pharmacy School, University of Sydney. Read More	True
Waman Tamhankar Accomplished global finance leader with over 30 years of experience driving strategic, financial, and operational outcomes across APAC, ANZ, and South Asia. Adept at leading multi-country teams and cross-functional operations in both commercial and not-for-profit environments. Waman is a qualified CPA /MBA /CMA and currently serves as Chief Financial Officer at Omico, shaping financial strategy, board engagement, and growth-focused operational frameworks. Previously held senior leadership roles at US MNC, with oversight of finance, Commercial Strategy, supply chain, and customer service across seven countries. Recognized for delivering sustained revenue growth, driving ERP and process transformation, enhancing compliance across jurisdictions, and mentoring multicultural teams. A trusted advisor to executive leadership, boards, and global stakeholders with a proven ability to lead through change and complexity. Read More	True
Brigid Waite With over 25 years' experience in the pharmaceutical industry, Brigid is a seasoned leader in Medical Affairs with a broad and dynamic background spanning clinical research, Sales Management, Medical Affairs, and commercial leadership. Currently serving as a senior Medical Leader within Roche, Brigid has held multiple senior leadership roles, including Commercial Lead (Squad Lead - Neuroscience portfolio) and Deputy Director of Medical Affairs. She brings a deep passion for people and a strong belief in the transformative impact of innovative medicines on patients' lives. With a proven track record in leading cross-functional teams and driving strategic initiatives, Brigid is known for her ability to grow talent and deliver on both medical and business outcomes. Brigid holds a Bachelor of Applied Science (B.A.Sc.) in Health Information/Medical Records Technology from the University of Sydney and is recognised for her expertise in pharmaceutics, clinical trials, and people management. Read More	True
Matt Britland Matthew Britland is a Medical Affairs leader with over 25 years of experience across clinical practice, the pharmaceutical industry, and academia. His expertise spans oncology, immunology, and rare diseases, with a focus on medical strategy, capability building, and patient outcomes. Currently completing a Doctor of Public Health at UNSW, his research explores Medical Affairs’ impact on the Quality Use of Medicines. A former MAPA President and MAPS APAC Steering Committee member, Matthew contributes to global best practices. He lectures at UNSW and USYD, mentoring future leaders and driving innovation through evidence-based healthcare and strategic collaboration. Read More	False
David Carroll David Carroll is a dedicated Learning and Capability Development specialist with over 25 years of experience in the pharmaceutical and biotechnology sectors. A passionate advocate for personal and professional growth, David believes that sustainable business success is built on strong foundations and a culture of continuous learning. Throughout his career, David has collaborated with leading global organisations including Johnson & Johnson, Novartis, AstraZeneca, AbbVie, and Eli Lilly. As a business leadership coach and capability development consultant, he designs and delivers impactful learning programs across commercial, medical affairs, management, and leadership domains. David’s work empowers individuals and teams to unlock their potential, drive performance, and foster innovation through strategic capability building. Read More	False
Orin Chisholm Academic lead, Pharmaceutical and Medical Device Development programs Sydney Pharmacy School, Faculty of Medicine and Health Orin is the academic lead for the Pharmaceutical and Medical Device Development programs at the Sydney Pharmacy School, University of Sydney. In addition to her role in academia, she is a regulatory affairs consultant and an adjunct Associate Professor at UNSW Sydney, where she teaches global regulatory affairs leadership at Arizona State University, USA. Read More	False
Peter Stephenson FAMI CPM Peter Stephenson is a strategic planner and digital change management expert with experience driving organisational transformation across Australia, Asia Pacific, and global markets. He specialises in accelerating omnichannel marketing and integrating digital capabilities with innovative approaches to achieve commercial objectives in the biopharma sector. Peter led digital transformation programs for MSD, including five years heading Multichannel Marketing in Australia and 4.5 years as Asia Pacific Digital Transformation Lead. Since founding West 53rd St Digital in 2019, he has advised on omnichannel planning and customer experience strategies. A recognised thought leader, Peter has chaired industry summits, judged marketing excellence awards, and facilitated global webinars. His passion lies in leveraging data-driven insights and emerging technologies to enhance customer engagement and organisational performance. Read More	False
Daniel Thurley Associate Professor Dan Thurley is the Academic Director of Sydney Health Executive Education, leading the short courses and micro credential courses for the Faculty of Medicine and Health at the University of Sydney. Dan is also a Director of Axis Health Co which supports the commercialisation and discovery of novel medicines and devices internationally. As a UK trained Consultant Physician (Pharmaceutical Medicine), Dan has worked clinically in the NHS (UK) and Royal North Shore Hospital (Sydney) in Medical Oncology for a number of years and is a Fellow of the Faculty of Pharmaceutical Medicine UK (FPM) and served as an examiner for the Diploma of Pharmaceutical Medicine (UK) for nearly a decade. Before joining USYD, Dan worked Internationally in the Pharmaceutical Industry as Global, Regional and Country Medical Director for 10 years at Roche in UK, Australia and Singapore. Read More	False

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